Welcome to Australia’s leading social media marketing agency
Services
Hello Social delivers bespoke social media services, designed to delight your audience.
Find the perfect fit for your brand. We can help you with...
We specialise in bringing together your social media presences into a unified strategy, that ties in to your business objectives.
Clients
We are trusted by global brands, to be their voice on social media.
Our team has experience in expanding the reach of household names, transforming bland corporate accounts into vibrant platforms for conversation, and helping fresh blood gain a foothold in the market.
We don't believe in "one-size-fits-all" solutions, because your brand should stand out.
Resources
No nonsense knowledge, written by our social media marketing boffins.
Social is all about sharing great content, so we aim to set an example by creating truly useful articles that will help you skyrocket to success.
Here you can find out the best practice approach to each major platform, and read technical reviews of breakthrough social media tools. Plus, share your comments, thoughts and feedback with us, to join the conversation.
Cebit: Display Technology for IT Expo
Cebit is one of the world's leading technology expos. We joined forces with their team to provide social media display technology that encouraged interaction at the events. Our multichannel strategy helped to engage attendees before, during and after the conference, helping Cebit to grow their online reach.
Our work with Cebit is a great example of how seamlessly social media can be integrated into traditionally offline activities, such as events, conferences and experiential campaigns. This kind of approach to social media always gets us excited as it’s truly possible to see the success of a campaign unfold right then and there, in the flesh.
Makita: Audience Growth & Engagement
Through the potent combination of content creation, and an expertly optimised advertising budget, we were able to help one of Australia’s leading power tools supplier to rapidly expand their audience, and engage their fans.
An innovative approach, leveraging team participation allowed us to build upon the foundation of an existing audience, attracting a broader network of relevant fans.
By working closely with the Makita team, we were able to understand, adapt, and develop the brand voice. This helped us to appeal to the core audience, and tap into some new demographic groups, creating new lucrative possibilities in social media marketing.
Amway: Full Service Facebook Management
Hello Social is trusted as the voice of multinational brand Amway on social media. Our team took on the task of developing, and implementing a strategy for Facebook. We focussed on expanding their audience and increasing engagement on the page, tieing our campaigns in with marketing initiatives on other channels.
We wanted our content to pack a big punch, but without overstepping boundaries that would put us at odds with Amway’s core values. Through leveraging celebrity endorsement campaigns, and taking a good humoured, yet professional approach to communications, we were able to deliver great results.
The Star: Interactive Tech for “Roll-on-Thursdays”
The Star is Sydney’s finest casino and entertainment venue. Hello Social joined forces with the Development Factory to custom build and run “on-the-floor” social media technology. Following the technical build, we followed up with an awareness campaign, which increased the audience by 64%. In addition to a larger audience, we successfully improved customer satisfaction, registering a huge improvement in sentiment following the regular event.
Evian: Integrated PR & Experiential Campaign
International bottled water brand Evian approached the Hello Social team for a targeted social media campaign to recruit participants for an experiential campaign. Social media was the entry method for the competition, so we set up the technical infrastructure and launched the promotional campaign.
Following the competition announcement, we recruited hundreds of volunteers through online promotion, encouraging social sharing to maximise reach. The #EvianBackyard campaign was successfully run, with entries coming through both Facebook and Instagram.
Cancer Council: Australia’s first Donation Facebook App
The Cancer Council are an inspirational charity, dedicated to funding research into the treatment of a variety of cancers. Hello Social together with the Development Factory teamed up to build Australia’s first Facebook application that accepts donations. We developed an intuitive app, with which users could make a contribution with just a few clicks.
The application continues to generate thousands of dollars of donations every week, and has made it possible for the Cancer Council to monetise their social media traffic, in order to continue funding work that changes lives.
Sydney Kings: Campaign & Content Creation
Although Hello Social works with brands from around the world, we’re Sydney locals at heart. When we got approached by the Sydney Kings basketball team, we were excited to support our team, and it was a good excuse to catch a few games!
We have helped to develop the Sydney Kings’ fan base on social media, by creating new sharable content and targeted campaigns, to expand their reach, and engage existing fans.
WesTrac: Facebook/Linkedin Marketing
WesTrac are one of the world’s largest authorised Caterpillar dealers. Needless to say, this is not your standard FMCG, so Hello Social needed to take an approach befitting of the campaign goals.
Our strategy took a focus on developing a business-to-business side to social media marketing, through both Linkedin and Facebook marketing. The goal was to lay the foundations of relationships, which could culminate in sales.
Following launch, in just the fourth month of the campaign, we converted a $50,000 contract, which paid for an entire year of social media marketing budget in a single sale.
Budget: Social Media Management & Strategy
Budget are one of Australia’s favourite car rental services. Hello Social put together a winning social media strategy, carefully designed to delight fans and followers, and to expand their audience through the creation of shareable content.
Our team of creative designers, writers and community managers launch a targeted campaign to develop a genuine rapport with customers and fans. By establishing a consistent narrative, which captivates and delights users, we have helped to improved customer retention, and reach new demographics, returning great value for an affordable monthly retainer.
Primo: Facebook & Instagram Marketing
Primo are one of Australia’s largest manufacturer of bacon, ham and smallgoods. They were looking for full-service management and strategy for their social media presences. We identified key opportunities for the brand on Facebook and Instagram, and made this the core of our focus.
Through the development of engaging social media campaigns, expertly targeted and executed with consistency, we were able to build brand awareness, and develop an online identity that builds a genuine rapport with fans and followers.
Storage King: Full-service Facebook Management & Marketing
Hello Social took the helm of Australasia’s number one self-storage company, to transform their Facebook marketing activities. By creating an appealing strategy, expertly targeted at a relevant audience, we were able to build brand awareness, help convert new customers and establish a healthy rapport with customers to improve loyalty.
Storage King: Full-service Facebook Management & Marketing
Hello Social took the helm of Australasia’s number one self-storage company, to transform their Facebook marketing activities. By creating an appealing strategy, expertly targeted at a relevant audience, we were able to build brand awareness, help convert new customers and establish a healthy rapport with customers to improve loyalty.
Luna Park: Full-service Social Media Management
Hello Social took over the social media management of the Luna Park brand. Our multichannel strategy included initiatives to grow and develop Facebook, Instagram, Youtube and Twitter.
Since our strategy took effect at the end of 2015, we have achieved record breaking CPO, raising conversion rates while stretching ad spend to achieve an ROI far exceeding industry norms. With $80 conversions being completed for just $2.50, Luna Park have seen social media marketing transformed into one of their most exciting and lucrative platforms for growth.